it accepts info stocking it into deeper parts... Accepts my rudimentary explanation as I am not a neuroscientist.
Human brain reduces all to "proteins". Everything is just "proteins". All human brains cares about is to locate resources, grab. Thats it.
If one is able to connect a set of stimuli received from sensory systems of the human body to "proteins", he will accept info. If not, then info will be received, maybe stored, but will not enter in circulation and will not show effects.
Some say with hypnosis you can stock info that will be acted upon in the human, I doubt that hypnosis can make you do something that goes against what I said previously.